vive la rentrée: les fournitures scolaires(2) à « l’Univers du Livre »


A « l’Univers du livre » anciennement « le Cercle » à Orgeval, la rentrée semble s’annoncer de la même façon que dans les trois librairies du centre-ville de Poissy.
Même discours:« Nous ne sommes pas concurrents mais complémentaires des librairies traditionnelles et de« Carrefour » à Chambourcy nous déclare N… responsable du rayon papeterie »
Même timing des achats des scolaires accompagnés de leurs parents.
Le plus gros des achats le soir de la rentrée et le week-end suivant.
Même budget de 50 à 150 € par enfant scolarisé.
Même optimisme:« On ne souffre pas de la crise dans les Yvelines » ajoute la responsable.
Deux plus: la zone de chalandise est plus vaste: Poissy, Orgeval mais aussi Saint-Germain et Mantes. Et l’ouverture du magasin 7 jours sur 7.
Sans compter les promotions sur les copies, les circulaires, les agendas.
Un moins: le centre « Art de Vivre » dont fait partie « l’Univers du Livre » est moins attractif qu’il y a quelques années. Beaucoup de commerces sont à vendre.
« L’Univers du livre », Centre commercial « Art de Vivre », route de 4O sous.Orgeval; Tél: 01 39 75 29 60

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